The Challenge
A multi-location family medicine clinic had near-zero organic visibility despite 8 years in business. Patients searching 'family doctor near me' or 'urgent care [city]' weren't finding them — they were finding competitors with inferior care.
The Strategy
Comprehensive local SEO overhaul: Google Business Profile optimization for all 3 locations, local citation cleanup, on-page optimization targeting neighborhood-level terms, and a content strategy built around patient questions and service-area pages.
Execution
Technical audit and fixes in month 1, GBP optimization and citation cleanup in month 2, content calendar launch in month 3.
The Results
All 3 locations now rank in the top 3 for primary local search terms. Organic appointment requests increased 178%. Google Business Profile views up 420%.