The Challenge
Coastal Comfort was spending $4,000/month on Google Ads with a 12% conversion rate and no visibility into which keywords were actually driving booked appointments.
The Strategy
We restructured their campaigns around high-intent service keywords, built dedicated landing pages for each service type (AC repair, furnace installation, emergency HVAC), and implemented call tracking to measure real booked jobs — not just form fills.
Execution
Campaign restructure in week 1, landing pages live by week 2, full tracking stack (GA4, GTM, Google Ads conversion actions) deployed by week 3. By day 30 we had enough data to optimize bidding toward actual revenue.
The Results
In 90 days, cost per qualified lead dropped from $187 to $61. Monthly booked appointments from Google Ads increased from 22 to 89. ROAS improved from 1.8x to 5.4x.