Reach customers ready to buy
Paid search that answers to profit, not clicks.
What we actually do
01
Account and tracking audit
Before changing anything we check what is actually being measured, what counts as a conversion, and whether the numbers in the platform match the numbers in your business.
02
Campaign structure built around intent
Search terms, match types, negatives, budgets and ad copy organised around what buyers are really looking for, not around the platform defaults.
03
Ongoing testing and tuning
Ads, bids, audiences and landing pages get reviewed and tested continuously. Changes are logged so you can see what we did and why.
04
Lead quality, not lead volume
We work with you to define a good lead and feed that back into optimization, so the platform learns to find more of them.
This is probably for you if
- You are spending on ads and cannot say which leads became customers
- Cost per lead keeps rising and nobody can explain why
- You are about to launch paid search and want it set up properly the first time
What we will ask first
- How does your business make money, and what is a customer worth?
- What happens to a lead after it comes in?
- Which parts of your account are you actually confident in?
How we measure it
Qualified leads, cost per acquisition and, wherever your data allows, revenue and profit. Clicks and impressions are reported as context, not as results.
Other services
Ready for a better agency partner?
Want to talk about PPC?
Send an inquiry. You will talk to the senior specialist who would actually do the work.